In 1997, a small group of parents in the United States started discussing the need for a universal symbol to create awareness of childhood cancer and mobilize increased attention for minimizing deaths and disabilities due to childhood cancer.
Gold is a precious metal. Children are our most precious treasure.It is also a perfect symbol for the childhood cancer journey.Gold goes through a process by fire, to become stronger and tougher.Kids with childhood cancer similarly undergo such an experience. They often develop resiliency by facing all the difficult and painful challenges of childhood cancer.
Since then, the Gold Ribbon has crossed continents and been used around the world.
Diverse organizations have used the Gold Ribbon symbol in expressing support and generating solidarity for the effort against childhood cancer. However, it has not yet reached the peak prominence that the pink ribbon of breast cancer and the red ribbon of HIV AIDS has reached.