Childhood cancer is now the leading cause of death among children and adolescents in developed and developing countries.
In some countries, deaths due to childhood cancer is more than the combined deaths from all types of childhood illnesses.
Due to lack of attention on development of less toxic drugs and targeted treatments, a large % of survivors of childhood cancer suffer life limiting conditions.
In developing countries, deaths due to childhood cancer is attributed to several interrelated factors such as
In 1997, a group of parents in the United States started discussing about the need for a universal symbol to create awareness and mobilize increased attention for minimizing deaths and disabilities due to childhood cancer.
Diverse organizations have used the Gold Ribbon symbol in expressing support and generating solidarity for the FIGHT against childhood cancer. However, it has not yet reached the peak prominence that the pink ribbon of breast cancer and the red ribbon of HIV AIDS has reached.
"Hardship often prepares ordinary people for an extraordinary destiny."
- C.S. Lewis